AP* Course Match

The Brief Penguin Handbook, 2/e

DESCRIPTION

Expressly created to engage the visual and technological interests of today's students, The Brief Penguin Handbook revolutionized the way handbooks present information and ideas.

With a highly visual design, unique coverage of visual rhetoric and visual literacy, superior coverage of technology, and distinctive coverage of writing for different purposes, the first edition established itself as the best-selling handbook to enter the market in fifteen years. The second edition of this extraordinary handbook continues to lead the market with enhanced visual examples and coverage, completely revised and expanded documentation chapters, cutting edge coverage of language issues, and much more.

FEATURES

• The first, and still the best, handbook for visual learners. The design and approach of The Brief Penguin Handbook started with ideas and suggestions from real students, and thus it is uniquely successful when it comes to giving students the information they need in a format they will actually use. For the student who has grown up with computers and will increasingly use the Internet for gathering information and communicating, this handbook innovates in its design as well as its content to make handbook topics accessible:
• Visual images and photographs abound throughout the text, many of them taken by the author himself; these images invite student readers in to the book and more importantly, many of them illustrate important concepts and ideas.
• Thorough treatment of analyzing/creating visual texts helps make students more informed readers and writers. See Chapter 6, "Critical Reading and Viewing," which describes the critical analysis of words and images including sections on textual fallacies and visual fallacies, and the new Chapter 7.
• Practical, accessible coverage of grammar and style issues in "Common Errors" boxes—a key at the back of the book and boxes throughout the book make it easy for student writers to find guidance on the most common errors. Each box addresses a specific error with information on how to recognize, understand, and correct it.
• Comprehensive, cutting-edge treatment of research includes more coverage of plagiarism and using sources than any other handbook on the market. In this Second Edition, database research is now also covered in more detail than in any other handbook. New "Source Samples" have been added to the MLA and APA chapters. This edition includes in-depth treatment of citing and evaluating electronic sources and more models for MLA citation than any other handbook on the market.
• Part 3, "Writing in College and Beyond," addresses three important purposes for writing: to reflect, to inform, and to persuade. Traditional academic models for each purpose are included, paired with as well as genres such as the reflective magazine article, the brochure, and the résumé and accompanying letter of application.
• Comprehensive coverage of technology throughout includes a thoroughly updated Chapter 14 on "Writing for the Web" and new "Writing Smart" boxes that give practical tips and suggestions for working effectively on the computer (alone and collaboratively) while writing, revising, editing, and researching.
• "Writing in the World" boxes offer tips on writing contexts. When, where, and why do various rules of usage apply? What is acceptable and expected in the professional world? For example, do reviewers use the past tense when evaluating films or music? (No. They use the present tense just as academic writers do.)
• With an emphasis on communication in many genres, this handbook includes concise, practical discussions of verbal, visual, and online texts, as well as detailed coverage of print texts in their many forms. While an emphasis on academic writing and research is maintained throughout, the book and its Companion Web site also include coverage of public and professional genres, such as brochures, magazine articles, letters of application, and blogs.
• Throughout the book, URLs for the handbook's Companion Web site take students to specific pages on the site where they'll find relevant, multimedia materials. The site features:
  • "Writing in the World" projects & worksheets which offer students all the tools and source materials they need to complete projects in particular scenarios along with interactive worksheets to help walk them through a variety of writing tasks.
  • "Common Errors Workbook" & "ESL Common Errors Workbook"—interactive exercises that give students practice and immediate feedback in those areas of grammar and usage where they need the most help.

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